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Archives - Journal of Banking and Finance Management

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Archives Volume-11, Issue-2 (July-December)

TABLE OF CONTENTS

Paper Title:
AN INVESTIGATION INTO THE AWARENESS OF E-BANKING SERVICES AMONG RESIDENTS OF AURANGABAD CITY
Author Name:
Suman Kumari Varma & Kamli Arun Pawale
Country:
India
Page No.:
1-13
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AN INVESTIGATION INTO THE AWARENESS OF E-BANKING SERVICES AMONG RESIDENTS OF AURANGABAD CITY
Author: Suman Kumari Varma & Kamli Arun Pawale

ABSTRACT
Internet banking is a very popular term in this digital global world. Currently typically all the banks provides web banking services in each town. E-banking has become an essential banking service that, if properly implemented, can enhance customer satisfaction and give banks competitive advantage. Earlier, banking customers had to visit the bank to transact their account but now with the help of e-banking customers do not need to visit the bank and with the help of internet customers can transact their accounts easily from anywhere. There is no geographical limitation for internet banking services. But the usefulness of internet banking depends on its awareness about internet banking services and information about internet banking services. Aurangabad is an urban area many people know internet banking services and they are also using internet banking services and few people know Internet banking services but they avoid
using internet banking services. But not all customers are applied this knowledge in practical manner. Hence there is the requirement to understand the awareness level of customers residing in Aurangabad city.

Paper Title:
COMPARING THE PERFORMANCE OF INDIAN BANKS, WITH SPECIAL EMPHASIS ON SELECT PRIVATE SECTOR BANKS
Author Name:
Akhil Kumar Tyagi & Shyam Mourya
Country:
India
Page No.:
14-26
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COMPARING THE PERFORMANCE OF INDIAN BANKS, WITH SPECIAL EMPHASIS ON SELECT PRIVATE SECTOR BANKS
Author: Akhil Kumar Tyagi & Shyam Mourya

ABSTRACT
An investigation of the growth and performance patterns of several private sector banks was carried out using descriptive statistics, and the results of that investigation are summarized in this abstract. Also discussed are the important findings and consequences of that investigation. The notable results of this study are the capacity to compare performance measurements, identify strengths and weaknesses, evaluate variability via standard deviation, and obtain insights from skewness and kurtosis metrics. Furthermore, while examining the overall growth and performance, recurring patterns appear. Banks can measure their relative status and follow their growth over time by benchmarking based on mean scores. The relevance of combining these statistical insights with the strategic decision-making process within the banking industry is highlighted in this abstract. This provides a data-driven strategy to improve competitiveness and drive intelligent resource allocation. In the end, this research offers a complete toolbox that can be used to analyses, plan, and improve the
performance of private sector banks.

KEYWORDS: Private Sector Banks, Banking Sector, Work Performance, Resources

Paper Title:
AN ANALYTICAL INVESTIGATION OF THE EFFECTIVENESS OF DIGITAL LEARNING PACKAGES IN MATHEMATICS FOR ELEMENTARY STUDENTS
Author Name:
Shweta Yadav & Paveen Lata
Country:
India
Page No.:
27-40
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AN ANALYTICAL INVESTIGATION OF THE EFFECTIVENESS OF DIGITAL LEARNING PACKAGES IN MATHEMATICS FOR ELEMENTARY STUDENTS
Author: Shweta Yadav & Paveen Lata

ABSTRACT
The integration of information technology with mathematics, facilitating fundamental
knowledge acquisition and comprehension at an individual's own pace, has become notably achievable in the wake of the pandemic-induced shift in teaching and learning
methodologies. It is widely recognized that impactful learning must encompass a
comprehensive approach, encompassing all aspects and emotions inherent in the learning process. The adoption of digital platforms has streamlined the process of recalling and comprehending mathematical concepts, which were previously challenging for students to interpret and apply. Now, with just a click, students can effortlessly retrieve and grasp these concepts without the need for manual assistance or encountering difficulties. Utilizing ICT and digital technology equips us with productive tools that offer efficient solutions to problems or assist in clarifying fundamental concepts. Huge change in technology and advancement in instructional teaching that gives the idea of developing he Digital Learning Package(DLP) in mathematics for elementary level students (Grade VI, VII, VIII) which helps the students to repeat, recall, understand the hard topic and their basic concept as many time as needed by the students. In this study to analysis the opinion scale which was developed to identify the rating of the subject expert on different instructions towards the digital learning package of mathematics. This opinion test was given to many subject expert of different India. This study revealed that majority of expert are in favored the efficiency and
appropriateness of concept of Digital Learning Package. The end result show that the Digital Learning Package(DLP) in mathematics highly interact full and helping for teaching learning process and gives a different outlook in learning process and change the role of teacher. With the full collaboration of this in teaching learning process increase the level of achievement in students and gives an innovative dimension in student’s head to think out of the box to become competitive ready in education system.

Paper Title:
ADVERTISING STRATEGIES AND RURAL MARKET DEVELOPMENT IN POST-GLOBALIZATION INDIA
Author Name:
Saroj Kumar Mishra
Country:
India
Page No.:
41-52
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ADVERTISING STRATEGIES AND RURAL MARKET DEVELOPMENT IN POST-GLOBALIZATION INDIA
Author: Saroj Kumar Mishra

ABSTRACT
Rural India has moved from being treated as a residual market to becoming a central arena of competitive marketing, digital commerce, financial inclusion, and fast-moving consumer goods expansion. Post-globalization, advertising in rural markets has changed from one-way mass communication through radio, wall painting, print, and television to a hybrid system combining vernacular media, mobile-first messaging, influencer communication, point-ofsale promotion, digital payments, and platform-based distribution. This study examines the role of advertising strategies in rural market development in post-globalization India with the help of secondary data from official and industry sources. The study uses data on rural population, household consumption expenditure, internet penetration, digital commerce, telecom connectivity, and FMCG growth to assess how advertising contributes to awareness creation, product adoption, brand trust, and market deepening. The analysis shows that rural market development is no longer limited by demand alone; rather, it depends on the alignment between communication, affordability, distribution, credit access, and cultural relevance. Statistical calculations indicate that rural India accounts for about 55.1% of active
internet users, rural monthly per capita consumption expenditure has reached Rs. 4,122 in 2023–24, and rural FMCG volume growth has recently outpaced urban growth.

Keywords: rural marketing, advertising strategy, globalization, FMCG, digital advertising,
rural consumer behaviour, India, commerce.

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